Who runs ETFs?

This post answers the question: who runs ETFs.

ETFs can look simple on the surface, but the right answer usually depends on what the ETF holds, how it's structured, and how you plan to use it. Broad index ETFs behave very differently from niche, leveraged, or derivative-heavy products.

When in doubt, focus on holdings, fees, liquidity (spreads), and whether the product fits your time horizon. That checklist prevents most ETF mistakes.